A lovely elevated rebrand of the well known grocery store, Whole Foods Market. Existing a little over 30 years but with food practices and morals that take them back generations, I created a mark that reflected that. One that would feel modern and chic but at the same time have an old world feel. With their number one competitor in the eyes of many, Trader Joes, this rebrand has to really set the two apart other than for the obvious price reasons. They both currently go after that hand crafted look throughout the store. Not to say it isn't appropriate for some, but with Whole Food's incoming demographic, the overall look and feel should match it.
Mentor: Guillaume Wolf