November of 2011 I acted on my curiosity of processed food and began researching. Somewhere along my process I reintroduced myself to a term I had heard before but hadn’t taken the time to look into until now. Genetically modified organisms are plants and animals that have been genetically modified by altering its DNA. Companies such as Monsanto, have painted GMOs in such a way that lead us to believe that they are good for us, but in reality they’re not. Over 50 countries have implemented GMO labeling on the food that contains GMOs, here in America we have yet to have this right. PROP 37 supported the idea of having food that contained GMOs labeled. In the spirit of supporting this proposition, I decided to create a PSA for my Motion Design 1 midterm. My concept was to use simple illustrations and typography so that the average Joe could learn and understand what GMOs are and why they should be labeled. Once finished I posted all over Facebook and sent it out to my friends and family in the hopes of getting this proposition to pass. However, Prop 37 did not pass in the state of California because companies like Monsanto, donated over $42,000,000 to fight against the labeling. Makes you question why they’d spend so much money against the proposition when they claim GMOs to be safe.