What transmedia means is simple, but what you do with it is where the magic happens. Transmedia means to transcend far beyond the expected in the medium of which we are exploring and create and experience. It can be anywhere from print, to packaging, to interactive, to spatial media. It means taking an idea, however big or small, and exploring far beyond your comfort zone. It at anytime in your process you aren't feeling uncomfortable, you aren't digging deep enough. Transmedia should challenge you, it should push you so far beyond your boundaries that you land into unexplored territory. But before arriving there it requires you to know your subject matter inside and out. And by doing so you'll find what I like to call gems. Gems are the sweet spots hidden inside the research that'll drive your project into unexpected places.
Film created and directed by Guillaume Wolf.